Born in Romania, Anna Nenoiu was raised amidst the enchanting landscapes of Transylvania, infusing her roots deeply into her passion for art and beauty. Moving to Canada at sixteen, she pursued studying Fine Art at York University, honing her skills in painting, sculpting, and pottery. Following her studies, Anna dived into the world of makeup artistry.

With over two decades of experience as a prominent editorial makeup artist, Anna has created ethereal glowy looks for celebrity clients like Brooke Shields, Lady Gaga, and Kasey Musgraves and contributed to publications like Vogue and Harper’s Bazaar.

From backstage at fashion shows for Gucci and Dior to ad campaigns for L’Oreal and national ambassador for Giorgio Armani, her career has been a tapestry of experiences that have shaped her unique approach to beauty. 

Drawing inspiration from her own journey battling autoimmune conditions, Anna has embraced a clean and holistic lifestyle, rooted in the traditions of her upbringing on a farm, where all products were artisan-made using local ingredients. Her mission is to provide women with meticulously curated best-in-class beauty products that prioritize safety without compromising effectiveness or luxury.