The TBC Standard

At The Beauty Confidante, we stand by one simple rule: no compromises. Every product we choose is carefully tested for both effectiveness and purity. If it doesn’t meet the TBC Standard, it doesn’t cut it.

What’s IN

Our strict clean approach ensures high-performing, skin-loving products made with safe, ethically sourced, and eco-friendly ingredients. Our ingredient lists offer full transparency, so you know exactly what’s in our products.

We follow "Anna's List"— a collection of blacklisted ingredients identified through our founder’s expertise and holistic living approach.

What it means:

Pure and cruelty free

Transparency is the heart of our clean beauty philosophy. We want you to make informed choices that prioritize your well-being.

We strictly oppose animal testing and require all our brands to meet the highest cruelty-free standards. It's our duty to help make the world better for all living beings.

Exceptional Performance

We believe in products that not only meet clean beauty standards but also deliver exceptional performance. Our curated selection ensures you get the best of both worlds: safe, clean ingredients and outstanding results. No compromises, just exceptional beauty.

Our Commitment to Sustainability

Our efforts blend clean ingredients, responsible sourcing, and eco-friendly packaging. Our aim is to deliver luxury performance in clean beauty while reducing our environmental footprint.

At The Beauty Confidante, we’re committed to making a positive impact on your beauty routine and the planet.