Press

Read what people are saying about The Beauty Confidante and our founder, Anna Nenoiu.

HANGAR9

Real Women, Real Stories: Meet Anna Nenoiu

“Founded in 2021, THE BEAUTY CONFIDANTE has crafted a unique approach that balances holistic clean beauty with opulent indulgence.”

“…offering pro-artist-curated solutions of the best in clean beauty, merging effective innovative technology and holistic well-being.”

PURA BOTANICALS

The PURA Muse : Anna Nenoiu

“Over the years, I have found that great skincare sets the stage for a successful makeup application. The better you feel, the more you radiate outwardly. My idea for THE BEAUTY CONFIDANTE started with sharing make-up tips and tricks and has evolved into sharing my favourite products, teaching how to cleanse your beauty cabinet …”

“The beauty world can be such an overwhelming experience and I would like to take out the guessing game by offering personalized skincare and beauty recommendations through my online platform.”

beyond beauty projects

The make-up chair and beyond

Best health magazine

Glam Celebrity Beauty for Every Age

“… prepping your lips is key to achieving stunning red-carpet-worthy results,” says Toronto-based pro artist Anna Nenoiu. Start by exfoliating your lips using a gentle scrub (try coconut oil and sugar) or a soft toothbrush to remove any peeling skin. Finish with a lip balm to create a smooth, velvety surface.”

Elle canada

Melt-proof makeup tips

“Face makeup is best kept at minimum so I suggest using a concealer only where needed to cover under-eye circles and redness around the nose and mouth area,” says Nenoiu.

Fashion Magazine

Behind the scenes on Cover shoot

“Carly brought some of her own ideas, but she was very easy going and left it up to me,” said Anna Nenoiu of the hair and makeup she devised for Carly Rae Jepsen’s FASHION Magazine cover. “I had gone through her previous appearances and we wanted to elevate her look into something in line with who she is—a young, edgy artist—but more ladylike and stylized.”