FROM CANADA, WITH LOVE: THE BRANDS THAT ARE REDEFINING BEAUTY & LUXURY
DISCOVERED
The shift toward supporting Canadian brands isn’t just a passing trend—it’s a long-overdue recognition of the talent, innovation, and craftsmanship that have long defined this country’s beauty and fashion industries. At The Beauty Confidante, this has been our ethos from the very beginning. More than 80% of the brands we carry are Canadian, chosen for their clean formulations, luxurious textures, and uncompromising performance.
There’s something distinct about Canadian beauty. It’s thoughtful. Intentional. Rooted in nature yet undeniably modern. Whether it’s a hand-sewn organic cotton facial cloth, a small-batch botanical serum, or a meticulously crafted blazer, the brands we love are redefining what luxury means—proving that sustainability, artistry, and efficacy can coexist.
From the ultimate skin-perfecting elixirs to timeless fashion staples, these are the homegrown brands shaping the future of beauty and style.
THE BEAUTY CONFIDANTE APPROVED: CANADIAN BEAUTY BRANDS YOU NEED TO KNOW
TO112
The ultimate in haircare, TO112 infuses each product with tamanu oil and bioenergetic frequencies (yes, really) to nourish both hair and spirit. Founded by master colorist Luis Pacheco, and designed for those who seek more than just great hair. TO112 products are luxe, high-performing, and free of harsh chemicals, with salon-approved, energy-infused formulas that nourish strands, body, and spirit.
MUCK
Skincare, stripped down to the essentials.
Founded by Marie Davidson, MUCK is a no-nonsense, results-driven skincare line made in small batches for ultimate freshness. Botanical-packed and consciously crafted, every formula is designed to work with your skin—not against it—for a complexion that looks and feels effortless.
MIMAR
Luxury, but make it clean. MIMAR skincare fuses high-performance actives with natural ingredients to create formulas that deliver results without compromise. Founded by Mona Ebrahimi, and made in Toronto this brand has been making waves in the Canadian press.
PURA BOTANICALS
A love letter to plant-based beauty. This Edmonton-based brand specializes in artisanal skincare infused with high-vibrational botanicals. Each jar feels like a ritual, each drop a moment of self-care. Founded by Lane Edwards.
EAST 29TH
Minimalist skincare, maximalist results. With a focus on niacinamide-rich formulations, East 29th streamlines skincare into potent, multi-functional essentials. Founded by Victoria Ferguson, Vancouver based.
BATHORIUM
Bathing, elevated. Think therapeutic soaks infused with mineral-rich clays, essential oils, and skin-softening plant milks. A cult favorite for good reason. Founded by Greg Macdonald in Toronto and making bathing beautiful since 2014.
THE BEAUTY CONFIDANTE oRGANIC COTTON COLLECTION
Luxury in every touch. In line with Marie Kondo’s philosophy that everything you use should spark joy, these hand-sewn organic cotton facial cloths, towels, and hair wraps are designed to transform your cleansing ritual. Soft, sustainable, and zero-waste, they embody the perfect balance of indulgence and intention. And yes—I admit, I’m a bit of a fabric snob. So trust me, this is the best.
BY RITA
The only hair pin you’ll ever need.
Designed by Rita Liefheber, this French hair pin is the epitome of effortless chic—holding elegant buns and chignons with ease, no elastics or bobby pins required. A minimalist essential for cool-girl hair, redefined.
THE CANADIAN FAVORITES WE REACH FOR AGAIN AND AGAIN
MAKEUP FROM FEMALE FOUNDERS
Cheekbone Beauty | An Indigenous-woman-owned beauty brand redefining inclusivity and sustainability with clean, high-pigment formulas. I am obsessed with the MULTIPENCILS, and the MATTIFYING MOON DUST is the best translucent powder for all skin colors.
Elate Cosmetics | Sustainable, refillable, and beautifully designed. If you love clean beauty with a luxe touch, this one’s for you. My personal favorite is the clean blush in color LOVE.
Nudestix | The cool-girl makeup staple. Creamy, blendable, and effortless—perfect for anyone who loves a low-maintenance routine with high-impact results. I love their NUDIES GLOW HIGHLIGHTER STICK - I DEW, because ethereal glowing akin is always in.
ILIA | Skincare-first makeup that enhances, never hides. Their formulas deliver that elusive fresh-faced glow without compromising on performance. SKIN REWIND COMPLEXION STICKS are my go-to on the go for flawless skin-like coverage.
19/99 | Shaping a new narrative where individuals can define their image of beauty, whether you’re 19 or 99, this brand believes in doing more with less. Vibrant hues, multi-use products, and bold self-expression. - Say no more - we are crazy about this playful and practical approach to makeup. Pssst…Go for the PRECISION COLOUR PENCILS
JEWELRY
Jared Brown | Timeless, understated pieces designed for everyday elegance. If heirloom jewelry could be modern, this would be it.
Jenny Bird | Proof that the right jewelry can make the outfit these are beautifully designed statement pieces, for everyday use. Jenny Bird is an industry darling and has been featured in Vogue, The Cut, Who What Wear, and People Magazine.
WHERE TO SHOP CANADIAN DESIGNERS
SMYTHE
A brand that understands the power of a perfectly tailored blazer. Founded by lifelong friends, Christie Smythe and Andrea Lenczner, Smythe is known for sharp silhouettes, impeccable craftsmanship, and an unwavering commitment to ethical production.
ANDREWS
A luxury fashion destination that consistently champions Canadian designers. From established names to emerging talents—including a knitwear collection hand-crafted by one of their own team members—this is where timeless style meets thoughtful curation.
RIVER CROSSING
A boutique with purpose. Founded by Leah Mersky, this space blends fashion with philanthropy, supporting humanitarian efforts around the world. You will find expertly curated and. meticulously selected emerging and established artisan brands.
HANGAR9
A family-run boutique with a 40-year legacy and a sharp eye for elevated fashion. Jo-Ann Fisher (founder), and her 3 daughters Denise MacDonald, Lisa Ferguson & Rachael Fisher-Doak are the women behind Hangar9. Expect a beautifully curated mix of Canadian and international designers, all selected with impeccable taste.
WELLNESS & MENTAL HEALTH: BECAUSE BEAUTY STARTS WITH HOW YOU FEEL
MIRAKI LIFE Workspace
More than a co-working space, Miraki Life Workspace is a creative sanctuary. Female-founded and designed to inspire, it’s where ambition meets mindfulness—a reminder that success should feel as good as it looks.
APPROVED
These are the brands that make up our beauty and fashion wardrobe—the ones we reach for, trust, and love. Canadian excellence, redefined.
xoxo,
Founder, The Beauty Confidante
The Beauty Confidante: Proudly Canadian. Carefully curated. Best-In-Class Clean Beauty Products
Community Spotlight:
We love seeing how you use our products! Share your routine on social media and tag us for a chance to be featured in our next newsletter.
