Reimagine the way you experience clean beauty
Best-in-class clean beauty products & celebrity artists services: bridal beauty, hair and makeup, cabinet cleanse, masterclasses and special events.
curated clean beauty products
A collection of trusted essentials carefully chosen by those who know what truly works.
bridal beauty Services
Your special day deserves flawless beauty.
Hair & Makeup services
Access top industry artists and celebrity stylists.
cabinet cleanse services
Detox your cabinet and upgrade your beauty routine.
special events services
From beauty bar pop-ups and masterclasses to photoshoots.
THE BEAUTY CONCIERGE
Beauty is personal—let’s tailor it to you. Whether refining your skincare, curating a bridal look, or exploring clean beauty, this complimentary consultation is your first step.
Shop Our Best Sellers
Our collection of top-rated essentials and cult favorites from beloved clean beauty brands.
A Little About Our Products
Safe Formulas
We make sure everything we sell is organic, high quality and gentle on the skin.
Highly Effective
Our products have been curated and tested by us to get you noticeable results.
Ethically Sourced
You can sleep easy knowing that all products only use ethically sourced natural ingredients.
THE VOLUME MUST HAVES:
HAIR GROWTH AND VOLUME collection
Your shortcut to bigger, bouncier hair.
THE BEAUTY CONFIDANTE X JARED BROWN
AGELESS BEAUTY
BECAUSE YOUR AGE IS YOUR EDGE
Meet Our Founder
anna nenoiu
Anna Nenoiu is a passionate champion of holistic living, internationally acclaimed editorial makeup artist, and founder of The Beauty Confidante. With over two decades of experience, Anna has created ethereal, glowy looks for celebrity clients like Lady Gaga, Kacey Musgraves, Tate McRae, and Brooke Shields, and her work has graced iconic publications such as Vogue, Harper’s Bazaar and Elle.
From backstage at fashion shows for Gucci and Dior to ad campaigns for L’Oréal and serving as an ambassador for Giorgio Armani, Anna’s career has shaped her unique approach to beauty. Through The Beauty Confidante, she combines her expertise and passion, curating an edit of the best high-performing products and providing access to top-tier artists for the most luxurious services.
Anna’s guide
Your one-stop shop for tips, product launches, customer reviews, highlights and more.
THE BEAUTY CONFIDANTE CODE is our commitment to bringing you only the finest in clean beauty. To earn the seal of BEAUTY CONFIDANTE APPROVED, each product must pass through a meticulous process and meet our exacting standards. We personally tested and evaluated every item, ensuring that it delivers on both performance and purity. Our curated selection is designed to elevate your beauty rituals with products that are not only effective but also align with our dedication to clean, toxin-free ingredients.
The result is a collection of trusted essentials that stand out from the overwhelming options available—carefully chosen by those who know what truly works.