🇨🇦 East 29th - Vital Serum
1.01 fl oz / 30 ml
This clean serum is specially formulated for sensitive skin, including eczema, dermatitis, hyperpigmentation, melasma, and acne. Made with a potent blend of natural ingredients to enhance skin health.
+ Organic / Paraben Free
+ Fragrance-Free
+ Cruelty-Free / Vegan
+ Celiac-Friendly
1.01 fl oz / 30 ml
This clean serum is specially formulated for sensitive skin, including eczema, dermatitis, hyperpigmentation, melasma, and acne. Made with a potent blend of natural ingredients to enhance skin health.
+ Organic / Paraben Free
+ Fragrance-Free
+ Cruelty-Free / Vegan
+ Celiac-Friendly
1.01 fl oz / 30 ml
This clean serum is specially formulated for sensitive skin, including eczema, dermatitis, hyperpigmentation, melasma, and acne. Made with a potent blend of natural ingredients to enhance skin health.
+ Organic / Paraben Free
+ Fragrance-Free
+ Cruelty-Free / Vegan
+ Celiac-Friendly
Benefits
- Formulated with hyaluronic acid and niacinamide to boost and soothe skin barrier
- Deeply hydrates and nourishes skin
- Improves skin texture and tone
- Firms the skin and promotes elasticity
- Smooths wrinkles and fine lines for a youthful appearance
- Helps scalp health including: dry scalp, eczema, and psoriasis
Key Ingredients
Bilberry
Antioxidant-rich formula that protects against oxidative stress, soothes irritation, and promotes a radiant complexion.
Euphrasia (eyebright)
Soothing and anti-inflammatory properties that help calm sensitive skin, reduce redness, and alleviate discomfort.
Lemon Rind
High in antioxidants, shown to improve skin clarity by cleansing, exfoliating, and brightening, while targeting age spots, removing dead skin cells, and promoting elasticity.
Green Tea
Potent antioxidant and anti-inflammatory properties, which protect against environmental damage, soothe sensitive or acne-prone skin, and help balance oil production for a clearer complexion.
All Ingredients
Aqua, Caprylyl/Capryl Glucoside, Polyglyceryl - 10 Laurate, Glycerin, Polyglyceryl-10 Oleate, Niacinamide, Citrus Medica Limonum (Lemon) Peel Extract, Euphrasia Officinalis Extract, Vaccinium Myrtillus (Bilberry) Extract, Saccharum Officinarum (Sugar Cane) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Acer Saccharum (Sugar Maple) Extract, Phospholipids, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Beta Carotene, Hyaluronic Acid, Citrus Grandis (Grapefruit) Seed Extract, Camellia Sinensis (Green Tea) Leaf Extract, Aloe Barbadensis (Aloe Vera) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Calendula Officinalis Flower Extract, Sodium Phytate, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Dehydroxanthan Gum.
Anna’s Notes
How to Use
1.
Apply 3-5 drops of this face serum on clean and damp skin.
2.
Massage the serum into your skin using upward motions. Focus on areas such as the face, neck, chest, hands, or any areas that need improvement.
*You’ll notice a light sudsy texture when gently massaging it in; this is the natural ingredients responding to one another. Keep massaging until fully absorbed.
3.
Use the serum both in the morning and evening as part of your skincare routine.
4.
Follow up with your regular moisturizer to lock in hydration.
5. As A Scalp Treatment:
Relieves dry itchy scalp. Use on freshly washed hair. Apply a few drops, and massage into the scalp. Style hair as usual.
Sustainability and Mission
Sourced from natural ingredients and packaged in recyclable glass bottles, the brand’s mission extends beyond soothing sensitive skin. It aims to connect mental health and bring awareness to the clean beauty movement while simplifying beauty routines.
About East 29th
East 29th specializes in fragrance-free skincare, crafted with high-quality, all-natural vegan ingredients for people of all ages and genders. Curated for sensitive and problem skin, the brand is proudly female-founded by Victoria Ferguson in Vancouver, Canada.
Customer Reviews
★★★★★
10/10 serum!
“The serum that does it all! Great for layering with other products or just on its own with moisturizer and sunscreen. Always makes your skin feel hydrated.”
+ Firina A.
★★★★★
Love!
“This is a great serum. I’m on my 4th bottle and has become a staple in my daily routine. I’ve noticed a positive difference in my skin since I started using this product.”
+ Heidy S.
